What attracted you to the bicycle industry?
The women and the power - isn't that obvious?!

How long have you been a Cannondale dealer?
We're in our second season and I can comfortably say that it's one of the best decisions we've made.

How many employees do you have?
8

Who is the longest serving member of the team?
That would be Dave and Andy

What's your speciality?
On the bike side of things, personally - Road. I am also an expert Goat Hurdler!

What do you see as the hot Cannondale products in 2012?
SuperSix Evo (no question!), Flash 29ers and Bad Boys

What are your customers asking for the most?
Discount!

Tell us about your favourite customer.
There are loads but if pressed then Finn Breslan - A jovial Irishman who always has a tale to tell (cycling related or otherwise) - Guaranteed to put a smile on your face.

What are your aspirations for the future?
Build the business without losing sight of the ground - Nice shiny website and more people on bikes.

What makes you proud of the shop?
It's a little bit different - classy layout, carefully chosen product and some very special brands. We like to think it's a decent honest approach too. Oh, and the coffee machine!

What's the best part about being a Cannondale dealer?
We're never quiet! Cannondale customers tend to be discerning types and there's always plenty to talk about.

And finally, if your shop was a Cannondale, what bike would it be and why?
This is a great question - I'd have to say The SuperSix EVO - All the Fat trimmed off, no nonsense, to the point, innovative and Fun!

SEVEN HUNDRED
68 Peascod Street / Windsor / SL4 1DE
+44(0) 1753 858 777
www.7hundred.co.uk