A Better Way

Photography by Elyse Cosgrove

By: Massimo Alpian

Cannondale joined Protect our Winters in Washington, D.C., along with bike industry leaders and athletes, to lobby for a bike-centric society and protecting the places we love and play in.

If you were to ask anyone at Cannondale what drives us to wake up every day, ride our bikes, and push us forward, it’s the idea that we can inspire and enable a better future through the power of getting outside. Designing bikes is one piece of the puzzle in seeing this mission through. The other, more nuanced part of the puzzle is putting our mission into action, on the ground, to effect change where it matters. 

Last month, Cannondale joined climate advocacy group Protect Our Winters, and a group of bike industry brands and athletes for an off-bike challenge at Capitol Hill in Washington, D.C. This group of leaders and changemakers came together to discuss the effects of climate change on cycling communities, lobby for climate action, and advocate for bike and mobility infrastructure projects for a better, low-emission society. In meeting with 20 lawmakers and administrators from both sides of the political aisle, we were also able to tackle topics like public lands conservation, energy security, and a clean-energy future.

During the meetings, we, as a group, specifically advocated for the following:

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